top 10 spenders
top 10 spenders on direct mail
january - november 2000

1. mbna £41,843,714

2. book club associates (BCA) £29,014,619

3. morgan stanley dean whitter £24,181,096

4. barclaycard £20,399,507

5. readers digest association £18,963,209

6. capital one £18,889,136

7. littlewoods £15,815,540

8. royal bank of scotland £15,591,812

9. gus £13,309,441

10. lloyds tsb £12,553,093



Source: AC Nielsen MMS

direct mail expenditure by top 10 sectors
january - november 2000

1. finance £387,143,732

2. mail order £290,487,105

3. government, social, political organisations £107,589,063

4. entertainment and the media £85,520,494

5. business and industrial £54,248,328

6. retail £50,673,943

7. travel and transport £44,905,527

8. motors £35,769,901

9. household stores £19,589,481

10. pharmaceutical £16,786,183



Source: AC Nielsen MMS

 

back to top

back